TITAN X PROGRESS "SLIM REAPER" CAPSULE COLLECTION

May 7, 2014 (Manila) - To commemorate Kevin Durant’s first ever MVP award, TITAN, the first and only basketball specialty concept store in the country, once again collaborates with Manila-based streetwear clothing brand, PROGRESS, to give you the ‘Slim Reaper’ capsule collection. 

Nicknamed ‘Slim Reaper’ for his thin frame and no remorse, unapologetic attitude on the court, Kevin Durant’s routine performance this season of slaying the opposition by scoring at will, further glued his death-associated moniker.

The three-piece collection includes a basketball jersey, tee and socks decorated with wilted pastel flowers, as well as the reaper himself passing through, mirroring KD’s MVP accomplishment as an inevitable, no hard feelings acceptance to the end. 

The Titan X Progress ‘Slim Reaper’ capsule collection will release at 11AM on Thursday, May 8, 2014 at the Titan Flagship Store, Titan Fort (Two Parkade), Bonifacio Global City, Taguig. Limited quantities are available.

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THE NIKE KOBE 9 EM "PHILIPPINES" | A VISUAL BREAKDOWN

As much as the market and footwear media highlights technology as the main selling driver of a shoe, sometimes there is no better way of communicating its value than sharing its aesthetic conceptual origins.

In the case of the Nike Kobe 9 EM "Philippines", we choose to champion the story behind the colorway. Albeit the shoe in itself is a technological wonder and a performance dream to use on court, the "Philippine" colorway conveys a deeper, more intimate basketball story; one that relays a country's fanatical love for the game.

In this edition of Visual Breakdown, we go deep into the designer's mind - how the inspiration came about, how he combined seemingly random facets of Filipino life and concocted a compelling storyline about the Filipino's passion for Basketball.


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A special thank you to Nike Philippines and Titan for the material and artist insights.

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THE NIKE ZOOM HYPERREV | A VISUAL BREAKDOWN

PREFACE: It is common knowledge that Nike is at the forefront of Basketball design and performance innovation. But once in a while, amidst the plethora of breakthroughs, Nike pulls something so cutting-edge, so groundbreaking, that it stops everyone in their tracks.

In this entry, Locker Room Legends technically and visually break down one such product: The Nike Zoom HyperRev.

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NIKE SB PROJECT BA: SHOES FOR SKATERS BY SKATERS

Few skateboarders can seamlessly blend the worlds of fashion, art and skate, but the NIke SB Project BA shoe shows that it's second nature for Brian Anderson. His unmistakable style comes across in his new shoe design, the innovative Nike SB Project BA­­­.

Anderson is a time-tested giant in the industry known for his avant garde personality, unmistakable flip tricks and tendency to attack gaps and staircases with reckless abandon. His style demands shoes that provides cushioning and precision control — features he emphasized when designing the Nike SB Project BA. A drop-in Nike Lunarlon cushioning system muffles hard impacts while a low-profile cupsole is in keeping with the traditional skate shoe feel.

“With the Lunarlon cushioning you can jump down stairs all day,” Anderson says.

Lastly, the running-inspired toe gives the Project BA a classic look. Not only does it stand out, it is perfect for nailing flip tricks.

“It’s different when you’re preparing to do a flip trick if you have that curved runner toe," Anderson says. "It’s something that looks very runner, but it’s important that your heel sits low so it still feels like a skate shoe and you can feel your board.”

The Nike SB Project BA also comes in a premium version showing off Anderson's artistic side via his personal interpretation of the Swoosh and a cutout ankle for a less restrictive fit.

The Nike SB Project BA will be available at weLegendary on Aug. 3.

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TITAN X LGR DESIGN STUDIO OPENS ON AUGUST 1

Titan, the Philippines' best destination for anything basketball, teams up with LGR - the country's finest technical sportswear and athletic uniform manufacturer, to bring you a design experience unlike any other.

The Titan X LGR Design Studio aims to deliver its clients bespoke basketball uniforms, at the same time immerse them in a holistic creative experience: From fabric selection, to cuts, to sublimated patterns... Anything that can help your team stand out on the court, Titan X LGR can help you with it.

Whether you're part of an elite level team, campus varsity or just a regular weekend warrior, Titan X LGR will have something for you.

The Titan X LGR Design Studio is located at The Underground, Ronac Art Center, and will open on August 1, Thursday, 12:00NN.

If you would like to know more about the Titan X LGR Design Studio Experience or would like to book your team an appointment, email them at designstudio@titan22.com.

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HISTORIC SLAM PHILIPPINES ISSUE #171 OUT NOW

History is about to be rewritten, and quite literally. Slam's presence in the basketball crazed country of The Philippines has always been strong... But it has never been this powerful.

The energy behind Slam Philippines Issue no. 171 is driven by two history-defining covers. The first: Fresh off the epic #WITNESSHISTORY Manila Tour, LeBron James is once again front and center in this month's issue. Highlighting the NBA season that was and The Miami Heat's championship run.

The second cover - one that is closer to the Filipino hoop junky's heart, is the Gilas-Pilipinas variant. The very first Filipino-driven cover, Issue 171 also puts the spotlight on the formidable Philippine National Team.

Grab both covers at all major newstands, bookstores, and at Basketball retail store Titan.

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NIKE FREE FLYKNIT PROVIDES COMPRESSION FIT WITH FREE FLEXIBILITY

Runners can now reap the benefits of natural motion found in Nike Free and the supportive, second-skin fit of Nike Flyknit in a single shoe. The Nike Free Flyknit unites two of Nike’s most innovative and popular technologies to deliver barefoot-like flexibility and a compression fit that locks the foot in place.

The Nike Free Flyknit is designed to flex with the foot in motion. It is informed by Nike’s "Nature Amplified" design ethos — an approach fueled by scientific data and athlete insights. 

“Nike Free Flyknit is the ultimate expression of natural performance principles, combining a supportive, sock-like upper and a flexible midsole and outsole that move with the body,” says Sean McDowell, Creative Director for Nike Running. “The compression fit brings the foot closer to the sole for enhanced lockdown and propulsion.”

NIKE FLYKNIT UPPER

A new, more compressive NIke Flyknit construction in the shoe upper secures the runner’s foot to the shoe platform. The unique zoned performance mapping pattern of the Nike Flyknit upper is derived from insights on how pressure is exerted on the top of the foot. Nike Sport Research Lab scientists employed pressure-mapping technology to locate stress areas, and designers used the data to inform the new upper. Zones on the top of the foot have engineered stretch built to enable natural flex, while a tighter weave at the perimeter stabilizes the forefoot and heel. Additionally, elasticized construction fits securely around the ankle for a comfortable, secure fit. By knitting a one-piece upper, Nike Flyknit construction reduces Nike's typical upper waste by an average of 88 percent. 

NIKE FREE PLATFORM

The advanced Nike Flyknit upper sits atop a Nike Free+ 5.0 midsole, which lies in the middle of the Nike Free spectrum, providing mid-range cushioning. (On a scale or 1-10, 1 is akin to running barefoot and 10 is comparable to a traditional running shoe.) The articulated Nike Free sole is flexible and moves naturally with the foot. Diagonal hot-knifed sipes (strategically-engineered flex grooves) through the arch help ensure natural movement in the mid-foot as a runner transitions stride.

The Nike Free Flyknit comes on the heels of decades of biomechanics research and design exploration with the intent of providing the best run possible. The breakthrough combination of a compressive Nike Flyknit upper with a highly flexible Nike Free midsole and outsole adds up to a running shoe that delivers a more natural ride, amplifying athletes’ ability to move quickly and comfortably over distance.

The Nike Free Flyknit ($160) will be available globablly beginning Aug. 1, 2013. 

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NIKE'S NEW RUNNING TECH & ITS "NATURE AMPLIFIED" DESIGN ETHOS

NIKE, Inc., the world’s leading running brand, today unveiled four new innovations at an event at the company’s global headquarters in Beaverton, Ore. The new products are designed to enhance runners’ natural abilities and were guided by Nike’s "Nature Amplified" design ethos, an approach that is focused on designing for the body in motion and fueled by scientific data and athlete insights. Two new running shoes were introduced  — the Nike Free Flyknit and Nike Free Hyperfeel — along with two new apparel technologies, Aeroloft and Dri-FIT Knit.

“Innovation is not about creating for its own sake, it's about creating something better, designing with a purpose. Running is the heart and soul of Nike and it’s the birthplace of a constant stream of new innovations that will drive the company forward,” said Mark Parker, President & CEO of NIKE, Inc.

 

FOOTWEAR INNOVATIONS

The Nike Free Flyknit is the fusion of two of Nike’s most iconic footwear technologies — the compressive Nike Flyknit upper and the flexible Nike Free outsole. The Nike Free Flyknit upper features zoned performance mapping and a second-skin fit. The shoe provides the benefits of natural motion and a snug, supportive fit in a single shoe.

Designed to feel like an extension of the body by minimizing layers between the foot and the ground, the Nike Free Hyperfeel delivers a natural motion sensation for the runner. A drop-in insole made from Lunarlon foam allows the foot to have direct contact with Lunarlon cushioning. The ultra-thin waffle outsole uses strategically placed waffle pistons for grip and feel, allowing the foot to get closer to the ground.

APPAREL TECHNOLOGIES
Nike Aeroloft technology also debuted in the ultra-light Nike Aeroloft 800 Vest, designed to keep runners warm and comfortable in cooler conditions. Insulating down has been combined with precision ventilation that allows heat to escape the body so athletes stay dry.

Dri-FIT Knit is an ultra-soft, lightweight fabric engineered to help athletes maintain optimal performance temperature in a variety of conditions. The technology employs visibly different knit patterns to aid breathability, while seamless construction ensures a smooth fit free of distraction.

“Nature Amplified means designing for bodies in motion and creating incredible new products that work intuitively with the human body,” said Trevor Edwards, NIKE Brand President. “The footwear and apparel we’ve unveiled today is based on insights from athletes and runners at every level, combined with extensive research in our Sport Research Lab. These innovations are data-driven, but body-led."

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