30 April, 2014


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As much as the market and footwear media highlights technology as the main selling driver of a shoe, sometimes there is no better way of communicating its value than sharing its aesthetic conceptual origins.

In the case of the Nike Kobe 9 EM "Philippines", we choose to champion the story behind the colorway. Albeit the shoe in itself is a technological wonder and a performance dream to use on court, the "Philippine" colorway conveys a deeper, more intimate basketball story; one that relays a country's fanatical love for the game.

In this edition of Visual Breakdown, we go deep into the designer's mind - how the inspiration came about, how he combined seemingly random facets of Filipino life and concocted a compelling storyline about the Filipino's passion for Basketball.

A special thank you to Nike Philippines and Titan for the material and artist insights.
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