04 July, 2013

JAY-Z RELEASES "MAGNA CARTA... HOLY GRAIL"

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Jay-Z's latest album "Magna Carta... Holy Grail" is new and familiar all at the same time. The beat on most tracks are refreshingly new, influenced heavily by Timbaland who produced almost 60% of the album. But at the same time, the album is still very much Jay-Z with his trademark realness to his lyrics.

The theme of MCHG is all about Jay-Z's opulence, his life as a father and family man, and how he's living his life at the advanced age (in hip-hop standards) of 43. No "99 Problems" here, no "Can I Live", no "Song Cry" - no emotional lyrics that give hint to Jay-Z's struggles. This is just Jay enjoying life with Blue and Mrs. Carter. Like the man said: If you want old joints, buy old albums.

Hov aims to "rewrite the rules" with this album and he did just that way before the album's release date. Partnering with Samsung, the mobile phone giant bought 1 Million copies of MCHG for all it's consumers and phone owners, making Jay-Z a platinum man way before his album drop.

Lyrically it may not be his best, but it is one of his better works as of late. It may not be relatable (void of any struggle, come-up stories), but at least it is still raw and true. There is not one song in the album that will not make your head bump to the beat. Overall, it is an album worthy of keeping in your car or in your iPod.

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Download "Magna Carta... Holy Grail" on iTunes.