19 July, 2013


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The 2-time NBA champion, 4-time NBA MVP LeBron James' first Manila visit is just around the corner. And to celebrate this much-awaited moment, Nike commissioned The Philippines' top creatives, designers, and industry players to customize a pair of King James' latest and greatest shoe.

The heavy line-up include retail and design agency Team Manila, graphic artist AJ Dimarucot, creatives Jan Calleja and Gilbert Ibanez, musician and DJ Diego Castillo, the team of Levon Rondina and Ting Medrano - the creative forces behind basketball retail giant TITAN, rockstar and artist Rico Blanco, designer extraordinaire Isabel Gatuslao, illustrator Dan Matutina, and pop artist JP Cuison.

Their works will be featured until July 23rd at Nike Philippines flagship door at Bonifacio High Street.

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