CULTURE

The Italian Denim giant gets set for Spring and Summer. #DIESELREBOOT is here.

13 October, 2013

NIKE UNVEILS NIKE FLYKNIT AIR MAX AND AIR MAX 2014

Both of the new Air Max styles offer runners a lighter, more flexible and ultra-cushioned ride and are highlighted by a two-color faded airbag. Nike designers leveraged runner’s insights combined with data from the Nike Sports Research Lab to increase flexibility and decrease weight in the outsole. To further improve the design, the team incorporated unique flex grooves that encourage a smoother transition. Shaving even more weight, the designers...

09 October, 2013

COLE HAAN SILVER LUNARGRAND LONG WINGTIP "SILVERGRANDS"

Cole Haan's current campaign "Born in 1928" is anchored on 1970's space ace Capt. Jim Lovell. Born in 1928, Lovell was a top naval test pilot before being accepted into the space program. In 1970, he was in command of the Apollo 13 moon mission when an explosion damaged the spacecraft and crippled their oxygen supply. The crew's daring return to Earth riveted the world and was the basis for the blockbuster movie Apollo 13. To celebrate Lovell's...

NAS INVESTS IN SMARTPHONE JOB-SEARCH APP

Via LA Times:  After a six-figure investment in the lifestyle publication “Mass Appeal,” the rapper has put money into a San Francisco company called Proven, which makes apps to help people apply to online job postings through their smartphones. Nas, who rose to fame with his smash 1994 album “Illmatic,” participated in the company’s $1-million seed funding round that was led by Andreessen Horowitz and closed this summer. “Jobs are a concern...

THE ADIDAS ORIGINALS COLLECTORS PROJECT

Five very different individuals from different countries, with completely different identities share a common denominator: their love for The Trefoil. Adidas in a genius, highly engaging campaign, scoured the globe for 5 of the most dedicated and loyal Adidas Originals collectors. Almost every corner of the planet is represented: Germany's Sneakerqueen, New York's DJ Operator Emz, The UK's Robert Brooks, Tokyo's Mr. Magara, and Turkey's Ralf...

08 October, 2013

ALEXANDER WANG 2013 FALL/WINTER OBJECTS COLLECTION

Fashion phenom Alexander Wang unveils a rather interesting objects collection for Fall/Winter 2013. The collection consists of everyday useful things such as notebooks, slippers, lighters, key holders, to more unique products like playing cards, drink coasters, boxing gloves, and jump rope. The design aethestic is pretty simple, but is very well executed. Black Stingray leather is evident in the entire line, with understated embellishments of...