Five very different individuals from different countries, with completely different identities share a common denominator: their love for The Trefoil.
Adidas in a genius, highly engaging campaign, scoured the globe for 5 of the most dedicated and loyal Adidas Originals collectors. Almost every corner of the planet is represented: Germany's Sneakerqueen, New York's DJ Operator Emz, The UK's Robert Brooks, Tokyo's Mr. Magara, and Turkey's Ralf Tiittanen.
The lucky five were flown to the Adidas global HQ in Germany to immerse themselves in a "Willy Wonka" kind of experience. They were treated to insider info about history, design, manufacturing, swatch selection, and most exciting of all - archive diving.
Check out the video below on how they did with the project. Also, to know more about the Adidas Originals Collectors Project, visit their tumblr here.
09 October, 2013
THE ADIDAS ORIGINALS COLLECTORS PROJECT
